HARD ROCK CAFE MAR DEL PLATA

Opening Date December 11, 2025

Right in the Rhythm of Güemes

Set at the corner of Güemes and Avellaneda, Hard Rock Café drops straight into Mar del Plata’s most electric shopping and dining strip. Boutiques, galleries, and the beach keep the energy high, turning every stop into part of the city’s daily pulse. Known as “La Feliz,” this seaside icon mixes heritage with edge, with tango roots, film festivals, and coastal attitude. Hard Rock Café is the perfect pause between sun-soaked strolls, retail therapy, and nights that run late.

Where Street Life and Sound Meet

More than 1,000 square meters of layered space keep the vibe moving from every angle. Indoor seating hosts 210 guests, while a 40-seat patio pulls in ocean air and front-row street views. Music-inspired décor and carefully chosen memorabilia set the tone, wrapped around a full-service restaurant, bar, and shop. Easy daytime hangs shift into charged evenings, powered by shared plates, curated playlists, and coastal after-dark energy.

Big Flavors Made to Be Shared

Bold comfort anchors the menu, built for lingering lunches and late-night cravings alike. Legendary® burgers lead the charge, backed by crowd favorites and shareable plates that keep tables buzzing. Cocktails cool things down or kick them up, depending on the moment. Fresh off the beach or dressed for the night ahead, every dish delivers familiar hits with just enough attitude to keep things interesting.

Restaurant Hours:

Bar Hours:

Mon - Thu 11:00AM - 12:00AM
Fri - Sat 11:00AM - 1:00AM
Sun 11:00AM - 12:00AM

Rock Shop^® Hours:

Mon - Thu 10:00AM - 12:00AM
Fri - Sat 10:00AM - 1:00AM
Sun 10:00AM - 12:00AM

The Rock Shop®

The Rock Shop® wraps it all up with gear made exclusively for Mar del Plata. City-specific apparel, collectibles, and standout souvenirs line the shelves, ready to travel well beyond the coast. From timeless essentials to statement pieces, each find captures the mood of the city, giving families and friends a night to remember long after it ends.

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Mar del Plata

Contact

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Phone IconSales: +1-907-348-3777
Phone IconFax: +1-404-681-1025
Email IconGeneral Information

Directions & Parking

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Directions & Parking
Hard Rock Cafe Mar del Plata is located at the corner of Güemes and Avellaneda, in the heart of the city’s most iconic commercial, cultural, and gastronomic district.
From Astor Piazzolla International Airport: Approximately 11 km (15 minutes by car). Take Route 2 southbound, exit at Juan B. Justo Avenue, follow until Güemes Street, and turn right. The cafe is three blocks north at the intersection with Avellaneda.
From the Central Bus Terminal: About 5.5 km (10 minutes by car or taxi) via Colón Avenue and Güemes Street.
From Playa Varese (beachfront area): A 1.5 km walk (15 minutes uphill) via Falucho Street to Güemes, then north to Avellaneda. By car, it’s a quick 5-minute drive.
From Casino Central & Bristol Beach: Roughly 2.5 km (7–10 minutes by car), or a 25-minute walk along Colón Avenue and Güemes Street.
From Torreón del Monje: Approximately 2 km (6 minutes by car or 20 minutes walking) following the coastline via Boulevard Marítimo to Güemes.
From the Mar del Plata Cathedral (San Pedro y Cecilia): 3.5 km (10 minutes by car), heading west on San Martín Street, then turning south on Güemes.